11 AI Tools That Will Make Repurposing Content a Breeze

AI-Powered content repurposing tools can help get the most out of your content
11 AI Tools That Will Make Repurposing Content a Breeze

As a digital publisher, you already created lots of content for your audience. Constantly creating the same content for the ever-growing list of platforms becomes a challenge for publishers. Plus, it is common to face a crunch for resources and time. Now, to tackle all this and maximize the reach of your content, you can easily repurpose it for your audience. With AI-powered content repurposing tools, this process becomes simpler and more efficient.

In a survey by ReferralRock, it was observed that 65% of businesses thought of content repurposing as a cost-efficient strategy. Benjamin Hardy, a blogger, was able to gain 20000 subscribers by simply repurposing his content on Medium.

Repurposing your content allows you to squeeze out the full potential of your content. Here are all the benefits. 

Amplify Your Reach: Transforming a blog post into a visually appealing infographic, a captivating video, or a thought-provoking podcast episode enables you to connect with individuals who prefer different content formats. 

Boost SEO Efforts: Repurposing content allows you to optimize it for different keywords and target new long-tail phrases, helping you attract organic traffic and improve SERP ranking. In fact, AI-writing tools might soon be a part of your content creation toolkit.

Save Time and Effort: Content repurposing tools automate formatting, resizing, and adapting content to different platforms to remove the noise and help you focus on more essential activities.

Enhance Engagement: Engaging visuals, interactive elements, or bite-sized social media snippets allow you to captivate your audience and encourage meaningful interactions, resulting in increased engagement and brand loyalty.

Increase Content Longevity: Quality content often stands the test of time, but it can still fade into obscurity without proper exposure. Repurposing revitalizes your evergreen content, breathing new life into it and reintroducing it to your audience.

Interesting benefits right? But where do you start with repurposing? I’ve put together this list of the best AI-powered content repurposing tools in the market. 


ChatGPT, an AI-powered Chatbot created by Open AI, recently took the tech world by storm. It can easily be used to repurpose textual content into different formats such as newsletters, social media posts, video descriptions, etc. You can use this tool to write pretty much about anything. 

Moreover, you can interact with the chatbot to customize its answers. With ChatGPT the output is heavily dependent on the prompts you enter.  For example- you want to create content for a social media post out of a blog, but you want it to stay within 100 characters. Well, all you gotta do is ask! Here are a few prompts you can try, “Convert the following article (include link) into a Twitter thread” or “Convert the following article (include link) into a LinkedIn post. More features include-

Content Ideation: Generate new ideas to repurpose existing content. 

Paraphrasing and Rewriting: Create fresh variations of existing text, making it suitable for different target audiences or platforms.

Formatting and Structure: It can assist with organizing information, optimizing headings, and ensuring the format aligns with the desired goals.

Editing and Proofreading: It can suggest improvements, correct grammar and spelling errors, and provide feedback on the overall readability and coherence.

SEO: It can suggest relevant keywords, meta descriptions, and other SEO elements to ensure the content matches Google’s guidelines.

ChatGPT is currently available for free, making it one of the free content repurposing tools available. However, we will recommend using ChatGPT Plus which enables internet browsing and uses the GPT-4 model for generating answers. 


Quillbot can assist with rewriting and generating new content based on your existing content. Quillbot helps you repurpose content in the following ways-

  • Paraphrasing and Rewriting: Create unique versions of your existing content, for republishing on different platforms or audience segments.

  • Generating Summaries: Generate shorter versions that capture the main points and key takeaways. 

  • Creating Alternative Versions: Adapt your articles for different formats such as a video script or an infographic. 

  • Enhancing Readability and SEO Optimization: Optimize your content’s readability and SEO by providing keyword variations and suggestions. 

  • Language Translation and Localization: Translate your content into different languages and repurpose content for different regions.

The basic plan starts at $9.95 if billed monthly. However, Quillbot also offers a cheaper annual plan for $4.17 per month.


Lumen5 is a video creation platform that can help you transform your written content into engaging videos. Here's how Lumen5 can assist with content repurposing:

  • Automated Video Creation: Transform your written content into video format by simply adding your blog post into the platform.

  • Visual Storytelling: Enhance your video content with visuals, including images, video clips, and text overlays using their vast library of media assets.

  • Video Editing and Customization: Adjust the timing of text displays, add transitions, include captions, and select background music. 

  • Social Media Optimization: Convert videos to specific formats and aspect ratios for social media.

  • Voiceover and Subtitles: Add voiceovers, automated text-to-speech narration or subtitles to your videos. 

Lumen5 offers a Basic plan for $19 per month, a Starter plan is priced at $59 per month, while the professional plan is for $149 per month. There are Custom plans for Enterprises.

InVideo Interface
InVideo InterfaceGetApp


InVideo’s AI-powered text-to-video editor allows publishers to transform blogs or similar long-form content into engaging videos with the help of artificial intelligence. They have thousands of readymade templates for creating videos and numerous other features like-

  • Dynamic Script Generation: Generate script for the videos using their AI functionality

  • AI-powered voiceovers: Add human-like voiceovers to your videos and ext-to-speech options

  • Multitasking: Allows bulk uploads and easy collaboration

  • Generate animated videos to engage your audience

InVideo offers a free plan for starters. The Business plan is priced at $15 per month while the Unlimited plan is priced at $30 per month. InVideo also offers lifetime payments for their Business and Unlimited plan priced at $399 and $1099.

Murf AI

A must-have tool if you want to create videos for your brand, Murf AI enables you to add lifelike voiceovers to your videos, podcasts, or presentations. You can choose from a variety of voices from different ages, genders, races, and regions. This is especially useful if you wish to convert a series of images into a video, or stitiching multiple smaller videos for a bigger one. The text to speech capabilities of Murf AI offer you the option to skip doing voiceovers.

  • Multilingual: Over 120+ text-to-speech voices to choose from in 20+ languages.

  • Multiple formats: You can add images, videos or music and sync it with any voice.

  • Collaboration & sharing: Align your team's projects into one tool for easy collaboration

Murf AI offers a free plan for you to begin with. The other plans are Basic, Pro and Enterprise priced at $19 per month, $26 per month, and $99 per month respectively.

Lovo AI

LOVO AI is an AI-powered text-to-speech platform that offers various features for generating high-quality, natural-sounding voices. Here are some key features that LOVO AI provides:

  • Text-to-Speech (TTS) Conversion: Convert written text into spoken audio using advanced text-to-speech technology. 

  • Multiple Voice Options: A wide selection of voices with different characteristics, accents, languages, and genders.

  • Custom Voice Creation: Create custom voices based on your own recordings.

  • Multilingual Support: Lovo AI offers 150+ AI voices in 100+ languages.

  • Voice Modulation: Adjust pitch, add pauses, and emphasize to fine-tune the audio output according to more than 25 emotions.

  • API Integration: Integrate the text-to-speech functionality into your own applications, products, or services.

Lovo AI offers a 14-day free trial. Post that, they offer a basic plan starting at $14 per month with Pro Pus plan going up to $79 per month.

Otter AI

Otter.ai is an AI-powered transcription and note-taking platform that offers several features to help users capture and organize oral information. This tool can help reporters by converting their recorded interviews into text form. Convert interviews into an article in the Q&A format with this AI transcription tool. Even podcasts can be converted into to text opening the topic up to a new audience. Here are some key features of Otter.ai:

  • Real-Time Transcription: Its real-time transcription capabilities can capture audio during meetings, interviews, or presentations.

  • Audio Recording: It provides you with both the recorded audio file and the corresponding transcript.

  • Speaker Identification: Helps differentiate between multiple speakers, automatically labeling and attributing the spoken content to each individual. 

  • Search and Highlighting: Search and find specific keywords or phrases within your transcriptions. Also, highlight important sections for quick reference or follow-up.

  • Collaboration and Sharing: Share your transcriptions or notes with teammates or colleagues to access and contribute to the content, making it a useful tool for team meetings or collaborative projects.

  • Sync Across Devices: Synchronize your data across multiple devices, including smartphones, tablets, and computers. 

  • Integration with Productivity Tools: Integrates with various virtual collaboration platforms such as Zoom, Microsoft Teams, Google Meet, and Dropbox. 

  • Language Support: Transcription and note-taking in different languages to cater to a global user base.

Otter AI offer a free plan for you to get started. The other plans are Pro (priced at $8.33/ month), Business (priced at $20/ month), and Enterprise (contact for pricing).


Social media is one of the most common platforms where you can publish repurposed content. This is where Publer can come into the picture. Publer helps users schedule, automate, and analyze their social media content. Here are some key features of Publer.ai:

Content Scheduling: Schedule your social media posts in advance. Create and plan your content calendar, set specific dates and times for publishing, and schedule posts.

Multi-platform Support: Supported platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube. 

Bulk Scheduling: Upload multiple posts in a spreadsheet format. This saves time and allows you to schedule a large number of posts quickly.

Post Customization: Customize your social media posts by adding images, videos, captions, hashtags, and mentions. Editing tools included.

RSS Feed Integration: Integrate RSS feeds from your favorite blogs or websites to schedule posts based on the latest updates.

Social Media Analytics: Analytics and performance metrics to track engagement, reach, impressions, and other key metrics.

Team Collaboration: Invite team members and assign different roles and permissions to facilitate collaborative social media management.

Create images and videos: Option to import beautiful visuals and videos from tools like Canva and Vista Create.


With Midjourney, you can easily create images from existing content. All you need to do is input text-based descriptions to generate beautiful imagery or visuals. You can also make changes to the image with textual inputs. Midjourney can be accessed using a bot on the Discord server. Some of its features include-

  • Text-to-AI Image: Midjourney uses advanced artificial intelligence to generate images.

  • Multiple Images: You can create bulk images using Midjourney

  • Quality: You can opt for a higher or lower quality image, as per your needs.

  • Optimize speed: Midjourney can get your job done quickly with fast mode.

The basic plan starts from $10 per month, the standard plan for $30, and the Pro plan is $60 per month.


This is a particularly useful platform for video creators who want to repurpose their video content. Getmunch allows you to create shorter videos from lengthy ones or even long-form content. This videos are a perfect fit for social media platforms like Instagram, Tiktok and YouTube.

  • Video editing: Ability to snip videos and adjust aspect ratio. Smart-cropping options available.

  • Captions and subtitles: Generates captions, subtitles, and keywords automatically.

  • Subtitle styles: Different set of subtitle styles to choose from, depending on the topic.

Munch offers a pro plan for $49 per month and custom pricing for enterprises. 


Similar to Munch, Vidyo.ai is an AI-based content repurposing tool that helps you create shorter videos from longer ones. Vidyo has powerful AI that shortlists the top moments from your videos and compiles it all into a shorter video optimized for social media platforms. Some features include-

  • Auto captions: Vidyo generated captions automatically to improve user experience on your videos.

  • Resize videos: Ability to resize videos as per native sizes of different social media platforms.

  • Templates: 100+ visually attractive templates to make your videos engaging on social media.

  • Cutmagic Scene Detection: Automatic scene change detection for multicam and complex videos.

  • Automatic video chapters: The AI automatically selects, edits, and captions your video’s best moments.

The free version allows 75 minutes of video upload monthly. The Pro plan is priced at $29.99/ month and offers 300 video upload minutes, 100GB of storage, and offers the CutMagic feature. The Pro+ plan is priced at $49.99/ month offering 500 video upload minutes, 250GB of storage and priority support on top of the Pro features.

AI is the future and brands that are willing to digitally transform continuously will have greater leverage over those unwilling to change. Hence, you can make the most out of AI to repurpose your existing content. This will not only save time but also spare the need to invest in more resources, ultimately saving your money to an extent. As we continue to explore the potential of AI in content creation, it's worth considering the future of this technology in newsrooms, a topic discussed in this podcast

These AI content repurposing tools offer a range of features that streamline the transformation of written content into different formats, such as videos, voiceovers, and transcriptions.

For repurposing text, ChatGPT and Quillbot are good options. Whereas Lumen5, Invideo, Munch and Vidyo.ai simplify the conversion of written content into visually appealing videos, optimizing them for various social media platforms. Otter.ai is another unique tool for real-time transcription. For AI-powered social media we would pick  Publer.ai streamlines content scheduling and analytics for social media platforms.

These AI tools have significantly transformed the way content is repurposed, allowing businesses and individuals to optimize their content for different mediums, target audiences, and platforms. By leveraging these tools, marketers and content creators can effectively repurpose their content, maximize its value, and enhance audience engagement in the ever-evolving digital landscape.

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