The one quote that every content marketer swears by is "Content is King, but distribution is Queen." by Jonathan Perelman, VP, BuzzFeed, He famously used this statement to emphasize the wonders of developing high-quality content and effectively distributing it to a larger audience base.
As a news publisher, it is important that your high-quality content is successfully distributed to reach the right audience at the right time. Without which it will fail to make an impact.
When it comes to effective content distribution, optimizing for various social media platforms cannot be overstated. According to a latest study by Hootsuite, social media accounts for 52% of all website traffic while a study by BuzzSumo found that social media is the most important driver of traffic to news websites, accounting for 40% of all traffic. No wonder social media has become an increasingly prevalent and essential tool for every news publisher to reach their target audience.
A highly engaging and compelling social media post builds a valuable relationship with the audience and encourages them to keep coming back for more. That’s exactly the space where AI-powered social media post generators can help digital news publishers create hyper-engaging content while saving time.
The intent of having a solid social media presence is to have high-converting content that gives readers a glimpse and piques their interest to clicking on and visiting your website. Below are some of the benefits to adopting AI technologies for social media post-generation
AI-powered post generators can read the existing content for the niche and create content that matches the publication's style and tone. It also enables speedy posting times at crucial moments, such as breaking news.
AI tools can go through the existing content of the publication, be it sports, finance, politics, or entertainment, and ensure a consistent brand voice while producing content.
AI tools can be fed with the audience's preferences over time, allowing it to create content that resonates better with the target audience, increasing clicks and engagement metrics.
There are currently several social media platforms, and each platform has its own distinct type of content that performs best on their platform. AI tools can effectively generate content that meets the requirements of specific platforms. Helping you drive maximum engagement from the platform.
Media and news publishers often have a global audience and cover news from multiple regions. AI-powered post generators make it easier for them to produce content in different tones and languages, making it widely reachable and accessible.
Let’s move on to discuss about the best AI powered social media content generators for news and media publishers. Here's our top-8 pick for you to explore
ChatGPT/ ChatGPT Plus could be your go-to tool for generating engaging social media post.
It's awesome because it curates attention-grabbing content that will keep your audience hooked. Whatever is your choice of tone, casual or professional, it aces the content with its prompts. It analyzes the data revolving around current, adapts the brand voice and produces exciting & relatable content.
Suppose you want to write a Facebook post for a specific product launch. All you need to do is type your prompt.
"Write me a Facebook post for our new product, which is a language translation tool. My target audience is product managers, CEOs, and CTOs. I want to keep the tone professional"
And you will have your Facebook post ready. Similarly, social media captions and posts for any other social media platform, such as LinkedIn, Instagram, or X, can be generated.
ChatGPT is also starting with a small group of users and plans to progressively expand access as plugin and API. Once done, API users will be able to integrate plugins into their products.
What sets Google Bard apart is its feature of gathering real-time data, and then producing valuable content. It is extremely helpful in saving time and becomes an essentially tool for publishers covering a variety of beats because they need to post new and fresh content quite often.
It can also polish the social media content and tailor it according to different platforms and audiences. A news publisher can easily generate a summarized version of all important news of the day with Bard or a sports publisher can use it to update scores and game highlights. In comparison to some of the other AI Powered Social Media Post Generators on this list, Google Bard is free to use. Google Bard also generates multiple drafts for you to review before deciding on one.
A formidable ally, Microsoft Bing Chat is a promising platform for news and media publishers for social media content creation and distribution. At the present, the new Bing is the only option to use GPT-4 for free (otherwise, you need to purchase ChatGPT PLUS to access it), and Microsoft believes that the integration with the most recent language model makes Bing more powerful and accurate than ChatGPT.
It's more capable and accurate than Chat GPT, having the capability to produce images, essays, code, text, and more! It is more integrated and can also suggest links and recommendations. It gives real-time data, playing a crucial part of the news and media industry.
Powered by Open AI, it markets itself as an ‘automated creativity tool.
For most news and media publishers who need to create multiple social media posts every day, brainstorming ideas and experimenting with phrases and language has always been a time-consuming aspect of the process. Leveraging the features of Copy.ai, they can accomplish this task in minutes and for many, it's their 10x writing productivity tool.
All you have to do is select your writing project- the social media platform where you want to post, and provide copy.ai some context, and you'll get multiple options of social media post to choose from. Choose the one that feels right to you and make it your own.
Predis.ai offers social media post generation, carousel post, image production, and even video creation. It can also help with post-production scheduling. In a nutshell, Predis.ai is your ChatGPT combined with Canva and Hootsuite.
All you have to do is provide Predis.ai with a basic text input and watch Predis.ai develop a social media post in a few seconds. Predis.ai uses strong AI to customize social media ad copies for high conversion and in accordance with your brand voice. It can help publishers to be clearer and more communicable with the information they are putting out to the public.
A social media post generation and scheduling tool, SocialBee allows publishers to generate, schedule, and publish posts on multiple social media platforms, eliminating the hassle of manually posting. You no longer need to switch between tabs every time you want to create a new social media post – SocialBee lets you generate and customize posts for every platform from a single dashboard.
Simply open your post editor and pick AI. It gives you the option of generating captions or photos. Then you type your command or choose from over a thousand prompts, change your tone of voice, choose the number of posts you want to make, and click the "Generate" button. Now review the generated content, tick the box next to each post you want to publish, and pick "Use selected results" from the drop-down menu.
When it comes to news and media publishers, they often have the same piece of information to be distributed across platforms, and this is where SocialBee plays a crucial role. It saves time, efforts, and keeps your audiences hooked with unique and engaging social media posts.
What makes Anyword special is its next level artificial intelligence capabilities helping publishers to fine-tune the copy and posts and thus being the ideal copywriting assistant.
The best part- it is free to use Anyword to generate compelling and engaging social posts. You can use Anyword's social media post generator to create Facebook posts, Instagram captions, tweets, Pinterest pins , LinkedIn posts, and YouTube Videos descriptions.
Begin by logging into your Anyword account and creating a new document! Decide what type of social post you want to make, and you'll next be asked to tell Anyword about the topic. You can also select from a number of social media post-generating capabilities, such as the Rewrite Feature, Customer Personas, or Power Mode, which allows you to customise Anyword to write like you.
Radaar is an AI-powered Social Media Post Generator tool that lets you generate compelling social media posts quickly and effortlessly. It also has a strong social media scheduling tool that allows your team to collaborate and ensures your content is published on time, even when you are not in the office.
Users can generate fresh and innovative content in a variety of languages leveraging Radaar capabilities, including English, German, French, Italian, Spanish, and Turkish, with only a few clicks. Moreover, Radaar has a media library that includes Lexica, Unsplash, Pexels, Pixabay, Giphy, and Tenor, allowing users to effortlessly find the perfect images and videos to accompany their social media posts.
Trust me. Using AI to generate social media posts can revolutionize your brand's online visibility. However, you will need to adhere to a set of best practices that ensure your AI-generated content is consistent with your brand's identity and resonates with your target audience.
Craft accurate and precise prompts that align with your specific requirements.
Thoroughly verify the output and match its reliability with the content you're seeking.
Serve samples to the AI tool to get accurate and worthy results that match with tone and voice of your brand.
Give the generated content a fine brush up and personalization before you go to the next steps of publishing them.
Play around and experiment with other styles of drafting texts and observe which one gets a higher CTR (click-through rate).
Relying on AI completely is not the key. The key is learning the actual optimisation of AI to craft compelling content.
AI is revealing an entirely novel era of efficiency and engagement in the continually growing news and media publishing industry. Publishers can find endless possibilities for content creation and engagement by smartly using these AI-powered social media post generators.